Pace Lattin

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Pace Lattin is the leading expert on Performance and Affiliate Marketing

Krux Digital Claims almost $1B of data loss in advertising reported.

23rd November 2010
If we are to believe Krux Digital on its face, as much as $850M a year is lost to publishers through data-leakage. Krux Digital, in its report would like publishers to believe that they are loosing a possible 31% of revenue to ad networks and advertisers ... Read >

iContact vs. AWeber, which Email Program & Auto Responder is Better?

20th October 2010
Originally Published at affpace I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs are. I have used a few since 2000, but since 2005, I have been exclusively with iContact.... Read >

Affiliates: Are CPA and Affiliate Networks getting YOU in Trouble?

15th October 2010
Affiliates need to pay attention; your affiliate network’s actions could get you in some serious trouble. If you think that as an affiliate you can just put any advertisement up, regardless of what it’s advertising, regardless of the claims, you are serio... Read >

Pace Lattin, fraud-fighter and interactive advertising compliance expert, victim of extortion racket

08th October 2010
Pace Lattin, a world recognized expert on interactive advertising fraud and compliance today announced that he was the victim of an attempted extortion racket and offered a $5,000 reward for the capture and prosecution of the extortionist. Mr. Lattin rev... Read >

Are Video Pre-Roll Companies being Scammed out of Millions?

28th September 2010
Every so often I go on the lookout for what I believe to be obvious scams in the industry. This time I decided to examine a specific pop-up that I had been seeing. A large video website called “TopTVBytes" has been popping up and under from a variety of ... Read >